
Operating principles,
not biography.
Spot the friction.
The best products come from irritations nobody else considers fixable: an almanac that ignores timezones, a sink full of dishes, a gym that feels like other people's territory.
Envision at scale.
A fix that works once is a demo. The interesting question is what it looks like at 2M documents a year: accuracy budgets, exception paths, and who gets called when it breaks.
Translate between worlds.
The same idea has to land three ways: with the customer, the executive, and the model. The product manager who translates well is the one who ships.
Take action.
Every idea on this site exists as a running product, not a slide. The launch log is the resume.
I'm a product manager, not an engineer: I ship by directing AI. For my own products, the toolbelt is the team.
Start with a person and their moment: customers, users, my own parents.
Write the PRD like it will be read by both a CEO and a model. It will be.
AI builds under direction: the craft is knowing what to ask for and what to reject.
Evals, parity tests, on-device QA. Trust is measured, never assumed.
Stores, stakeholders, iteration. Shipping is the beginning, not the end.
Nine years of product work: enterprise cloud at AWS, insurance at MetLife, edtech at scale, and now agentic AI at Itemize.
Agentic AI orchestration platform for healthcare, banking, and finance: 2M+ documents a year at 98.51% accuracy in production, 95% of manual workflows automated, $1M+ ARR from the document AI product line.
Sales AI chatbot and analytics for internal sales enablement: response times down 45%, engagement up 30%.
$50M+ Fortune 500 portfolio, 25 enterprise accounts including Netflix, Salesforce, and Snapchat: $72M in combined client savings from cost-optimization sessions I led, and 206% YoY revenue growth from retaining at-risk accounts and upselling AWS Enterprise Support.
Tablet learning platform launched through a $1M Lenovo partnership: 3.5M to 6.5M users in eight months, retention up 200%.
Digital education platform from zero to MVP in five months: engagement up 35% through data-driven iteration.